2025 Alxa Heroes

The world's top cross-country cultural IP, competitive sports + cultural display + technology experience + ecological protection of the composite cultural tourism aircraft carrier

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2025 Renewal, Automobile + Culture & Tourism + Technology Industry Integration, Creating a World-Class City Business Card

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Global Release

2025 Alaska Heroes held a global conference on September 7, with representatives of off-road vehicle brands, automotive aftermarket organizations, low-altitude economy organizations and new consumer brands witnessing

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top flight

2025 Alashan Heroes held seven thematic events, including the Tengger Desert Cross-Country Rally, Motorcycle Off-Road Racing, and Rock Climbing Challenge, with a total of more than 3,000 participants

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The latest hotspot

2025 Alashan Heroes Conference was successfully held, with a total of 72,900 vehicle trips and 223,700 visitor trips in 7 days. Five major theme exhibition exhibition area of 45,000 square meters, organizing various types of thematic meetings and activities more than 30

My Alaska Heroes

Exhibition, meeting, competition, performance, entertainment five core boards, 28 exciting activities, exploding Tengri

The first tire tracks crossed the Tengri in 2006, China's off-road from Alxa

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Dream Desert Park

It covers a total area of 36,000 mu, with a building area of 1.1 million square meters and a total investment of 12 billion RMB; a national 4A scenic spot;The only one in Inner Mongolia Autonomous Region selected as one of the first batch of "National Sports Tourism Demonstration Bases"; a "key project" in the "14th Five-Year Plan" of tourism development plan of the governments of Inner Mongolia Autonomous Region and Alashan League. The project is the only one in Inner Mongolia Autonomous Region selected as the first batch of "National Sports Tourism Demonstration Base".

sand fair

In the future, Alashan Heroes will aggregate top resources in the fields of automobile, culture and tourism, science and technology, entertainment, etc., and strive to build the world's first desert ecological culture and tourism complex, realizing three-level strategic leap: setting up a world-class desert automobile cultural landmark, hosting the world's largest off-road vehicle carnival desert outdoor exhibition, creating a platform for the aggregation of cutting-edge automobile industry, a new-energy off-road vehicle global debut highland, and a platform for transforming the emerging science and technology industry into a trading platform. It will also create an ecological cultural and tourism event with the resonance of diversified industries, and present an extreme civilization body that connects the senses and subverts the imagination for the global explorers.
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Age of Heroes: The Future of Symbiosis

20 years of sand, for this unchanging persistence and waiting, the mountains and rivers are far and wide, is side by side to see the sun rise and the moon set!

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